FOR THE LOVE OF FOOD
FOR THE LOVE OF FOOD
LaManna’s is an Australian Family Owned and Operated business, based at Essendon Fields Airport.
From humble family beginning’s back in a small Italian town just outside of Reggio, Calabria, to Nonno Pasquale’s first job in Australia working on a potato farm in Colac, and his first fruit shop in Preston in 1952, the LaManna name has been synonymous with fresh produce.
In 2008 LaManna’s was originally established as an exclusively online business, delivering fresh produce and other essential grocery items, whilst providing exceptional customer service to customers homes in the East of Melbourne under the business name LaManna Direct. A business ahead of the trend, LaManna Direct was the premier up and coming niche food delivery service in Melbourne.
After 18 months, the business outgrew its initial Blackburn North site and was in need of a larger footprint to ensure continued growth and distribution, and through this process, a new opportunity arose.
LaManna’s Founder, Vince LaManna, came across a new site, Hangar 89 at 10 English St, Essendon Fields, which is in the location of Melbourne’s original airport Essendon Airport, where his father Pasquale landed over 60 years earlier.
At the time, the 10,000 square meter building was derelict, after years of neglect and non-use. The building was essentially three different dwellings, with cyclone fencing and brick walls separating them, and what is now the LaManna carpark was grassland, at the time being used for the storage of construction vehicles in a shed.
The site had previously been rejected by many small businesses and large corporations, it seemed there was no one who had the vision for what opportunities this building could provide, however
Vince LaManna knew it was something special when he first laid eyes on it. He had the courage and he had the will, and his vision was clear in his mind.
With that vision in mind, Vince brought his family together to share his new idea, an idea that at the time seemed like an impossible task, but Vince was determined to build his dream.
Vince had a simple idea, “That food needs to be better". He wanted to create an environment that could “Bring people closer to food and family", taking what can be a chore for most and turning it into a shopping experience to anticipate. A place that makes you feel good and taps into your emotions, one that gives you that same feeling you get when you are surrounded by your family, eating Nonna’s homemade lasagne whilst enjoying a glass of Nonno’s wine and a few too many homemade cannoli.
In February 2010, the journey begun, with a team of 13 people, comprising of the LaManna Family, a Fruiterer, a Butcher, a Plumber, a Shoe Salesman, a Panel Beater, a Legal Secretary, an Accountant, a Chef and only one person with supermarket experience. They all had one thing in common that made the team so special, a shared passion and love for food, family and friends.
The agenda on day one, Vince said to his team, “Ok guys, we have a supermarket to build. Anyone know how we do that? Get in your cars and go look at some stores and we will meet back next week”. This is the birth of what is now Australia’s Largest Independent Grocery Store.
On the 23rd of November 2010, the LaManna Family and their team of 65, with no idea what to expect, finally achieved their first real milestone – the opening.
Vince’s passion for Customer Service, Quality Food, People and most of all, Family, is what underpins the business’ success and notoriety. The LaManna Family has always had strong family values, and LaManna's endeavor to provide that same sentiment to each customer by inspiring everyone to celebrate food, family and friends in a way that only the love of food can provide.
Today, the family business is having been passed down to the third-generation grocer, Vince’s son, Patrick, alongside his immediate and extended family of dedicated and loyal team members.
As trends in food, business and culture change, LaManna does what we believe is right, making decisions that benefit our customers, keeping the business in steadfast for the future. Continual improvement & positive change drives decision making, with the goal to be the best at what we do, each and every day.